Creating brand exposure at a major retailers show
To design a bespoke exhibition stand for a trade show that stood out from the crowd, had impact and displayed the product to its maximum potential. Utilizing the allocated space to accommodate the 2012 range. Produce point of sale material to showcase the new 2012 range.
The ‘L’ shaped stand enabled product to be displayed on the back wall. A border with key selling messages guided the visitors around the displays. An Island unit and fly over separated the exhibition space from other stands and created an opportunity to show case six more products.
The 2012 product brochure design followed the simple but effective black and white colour theme of the stand, allowing visitors to take away ideas for the future.
A well designed stand both in layout, shape, form and overall look. A stand which show cased the new range to its full. Mike RoeBuck, Account Director at Cata commented ‘I think the Cata stand looked by far the best stand within the showroom section.I would like to say on behalf of myself and the team in the UK a big thank you for all involved in supplying the samples/graphics to make this event a success that it was.’
helping you sell more homes integrated marketing
To launch a new interactive touch screen technology to UK house builders, circumventing the channel and allowing for regular and targeted direct communication with housebuilders to forge relationships ,encourage feedback and set appointments for the Nobilia sales team.
An integrated campaign was developed over a series of six weeks that encouraged housebuilders to engage through the use of direct marketing, online marketing and outbound calls. This provided Nobilia with a route directly to their target audience and encouraged continual engagement through regular correspondence
The result was growing the housebuilder client base, setting up appointments for their field sales team resulting in aiding considerable growth in sales through this channel and allowed the client to build long term direct relationships.
iPod shuffle freshers week promotion
To introduce and encourage new students to visit the hot drinks vending on campus in Freshers Week throughout the UK.
Creative surveyed the market place to find out which incentives appealed to students, resulting in the iPod. Creative produced a scheme where a branded lucky cup dropped down in the vending machine announcing the student had won a lucky cup. Bus stop signage on the vending machines drew students to the machines
Hot drinks served in a two week period increased by 11% on last years sales and LTT enjoyed the highest redemption of any on machine incentive.
an activity centre looking for a contemporary feel
Designing with paper in mind, getting the right paper and a contemporary organic feel were the challenges laid down when redesigning the new 2012 Robinwood Activity Centres Adventure & Teamwork brochure
A brochure breaking away from the traditional A4 size taking 20mm off the height. Selecting an uncoated sustainable paper and perfect binding creating a highly tactile publication.
A beautifully presented brochure using font sizes as great differentiators throughout, headings saying ‘here is something important’ with the smaller type below for the actual content. Pages designated to images only illustrated the importance of the different activities. Testimonials on alternate pages endorsing the centres and activities. Perfect bound to give a truly professional feel. Martin Vasey, MD at Robinwood commented “The new brochure looks great, many thanks for all your hard work on it. Personally I think it’s the best yet.The white space (and everything else) works very nicely!”.
branding, signage and wayfinding for new catering concept
To create an ID for a new catering company targeting the educational sector. Applying the design to signage at the school location and creating point of sale material for the childrens dining area.
To create an icon logo which instantly communicates the company name, the industry it operates in and a strapline which endorses its USP. The various elements of the logo creating opportunities for detail icons to be used on varied communications material.
A clean logo which easily applied itself to signage throughout the school tent cards and point of sale material for the dining area. A web site introducing the company's services and ethics.
© Creative Graphics Ltd 2011
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