rayco wylie
www.raycowylie.com
A world leader in crane monitoring systems and based in Quebec, Rayco sought the assistance of Creative to reposition the brand in the UK market. Building up to an exhibition fresh literature was created combining all the product range into one piece of literature showcasing the entire range. Production of actual screen sized cards allowed the crane operator to put the equipment in situ before making the purchase. Success of the new initiatives has encourage proactive activity and new business.